Studio Reserve — Design System v1.0

01 · Color Hierarchy

Pure Black

#0A0A0A

Primary background · Dominant surface · Brand foundation. The default canvas for all Studio Reserve work.

White

#FFFFFF

Primary text · Reverse surface · High-emphasis UI. Maximum contrast on dark backgrounds.

Electric Red

#E5352D

Accent · CTA · Emphasis · Interactive states. Deployed with restraint for maximum impact.

Extended Palette · Neutral Scale

Studio Black

#141414

Graphite

#1E1E1E

Carbon

#2A2A2A

Stone

#6B6B6B

Bone

#F0F0F0

02 · Typography

Display · Playfair Display serif · 72px · weight 700

Design made
intentional.

Display Italic · Playfair Display serif · 52px · weight 400 italic

Where craft meets clarity.

Playfair Display · Weight Ladder font-family: 'Playfair Display', Georgia, serif

Aa

400 · Regular

Aa

600 · SemiBold

Aa

700 · Bold

Aa

900 · Black

Aa

700i · Bold Italic

Body · Inter sans-serif · 17px · weight 400

Studio Reserve partners with restaurants, cafes, and independent businesses to create digital experiences that command attention. Every typographic decision, color choice, and layout is made with purpose — not habit. Design made intentional.

Inter · Weight Ladder font-family: 'Inter', -apple-system, sans-serif

Aa

300 · Light

Aa

400 · Regular

Aa

500 · Medium

Aa

600 · SemiBold

Aa

700 · Bold

Type Scale Sizing reference for layouts

72px · h1Reserve

44px · h2Studio Reserve

28px · h3Web Design · Menu Redesign

18px · h4Agency for ambitious brands.

16px · bodyWe help restaurants and businesses look as good as they are.

12px · smallCaption · metadata · timestamps · labels

10px · labelSection labels · nav · metadata

03 · Design Principles

01

Intentional

Every element has a reason. If it doesn't earn its place, it doesn't stay. We don't decorate — we communicate.

02

Bold

Timid design disappears. We make considered decisions and commit to them — confident enough to stand out, smart enough to last.

03

Precise

Craft lives in the details. Kerning, alignment, contrast — the things clients might not name but will always feel.

04

Reserved

Restraint is a design choice. We hold back what doesn't need to be said, so what remains has force.

04 · Components

Buttons

Badges & Tags

Web Design Menu Redesign Branding Identity Digital Print New Featured

Service Cards

Web Design

Custom websites that convert visitors into clients. Built for speed, clarity, and lasting impact — not templates.

From $2,400

Menu Redesign

Menus that make food irresistible. Layout, hierarchy, and design that guides the order — and lifts the check.

From $800

Brand Identity

Logos, color systems, and typography that tell your story at a glance — and stay consistent across everything.

From $1,600

05 · Icon Language · Line · 1.5px stroke

Web

Menu

Client

Brand

Layout

Stack

Design

Growth

Accent

Filled

06 · Wordmarks & Lockups

STUDIO

RESERVE

Mark + Wordmark · Dark Surface

STUDIORESERVE

Split-Weight · Light Surface

EST. 2024

STUDIO
RESERVE

DESIGN MADE INTENTIONAL

Stacked · Badge Lockup